The Americans are coming! Customer relationship management (CRM) platform HubSpot will expand its global footprint with two new locations in Canada and the UK.
Starting from 1 October 2021, the Massachusetts-based company will look to access talent in the tech, customer success and sales space across the globe.
According to HubSpot, the UK’s start-up and scale-up ecosystem has hit the spot as it has seen an increase of more than 120% from 2017.
The firm cites a report from the UK government’s Digital Economy Council and Dealroom, which says London’s tech industry has increased tenfold over the last decade.
HubSpot plans to hire over 70 people – office, flex or remote – in the UK. It will launch a London office and hire “HubSpotters” in England, Wales, Scotland and Northern Ireland.
Christian Kinnear, HubSpot’s senior vice president of international sales and managing director EMEA, says: “Expanding our footprint to Canada and the UK will help HubSpot access amazing talent through our hybrid work model, and it will give us the opportunity to better serve our customers, partners, and prospects as a result. “
In terms of Canada, HubSpot says the country has over the last few years experienced “steady tech and entrepreneurship growth”, specifically in Ontario, “making it a burgeoning hub for startups and tech companies”.
The 2020 Global Entrepreneurship Monitor shows that one in 20 Canadian adults have started or are currently running a new business that brings products, ideas and/or services into their community.
HubSpot Ontario plans to hire over 50 people in the region across its three flexible work options. The company will open an office in Toronto.
Since being founded in 2006 in Cambridge (Massachusetts), HubSpot has grown to over 121,000 customers across more than 120 countries, and nearly 5,000 employees with 11 global offices. Some of its customers included on its website are Trello, Suzuki, VMware, Revolut, Atlassian, SurveyMonkey and Skyscanner.
In the last quarter, HubSpot says its international revenue grew to 46% of total revenue, which is an increase of 68% year over year. Its market capitalisation stands at $31.5 billion (£22.7 billion).
In its Q1 2021 financial results, HubSpot reported a GAAP net loss of $23.2 million (£16.7 million) compared to $17.7 million (£12.7 million) in Q1 2020.
As Webopedia notes, HubSpot’s competitors include Microsoft Dynamics, Salesforce, Zoho, SAP, Oracle and Keap (formerly Infusionsoft).