CybSafe, Trovata and CreativeX Pick Up Tech Funding

Progress for a cybersecurity firm, a cash management company and a creative adtech.

There’s an American feel to this round-up with CybSafe, Trovata and CreativeX making a splash and grabbing tech funding. 

Cybersecurity software company CybSafe has closed a $28 million (£22 million) Series B funding round, taking its total funding to $40 million (£32 million).

Cash management platform Trovata has secured $27 million (£21.5 million) in Series B funding, led by Fin Capital; and revealed its ambitions in Europe.

CreativeX, a creative data platform for brands, has announced $25 million (£20 million) in funding from Guggenheim Investments, on behalf of certain clients, with participation from Beringea, the Brandtech group and Conviction.

CybSafe in a Fighting Mood

London-based CybSafe uses behavioural science and data science in its approach to cyber risk management. The tech firm is used by over 350 organisations in 15 countries.

The funding round was led by Evolution Equity Partners, with participation from Emerald Development Managers, and existing investors IQ Capital and Hannover Digital Investments.

Oz Alashe MBE, CEO and Founder of CybSafe (and a former UK Special Forces Lieutenant Colonel), says: “For too long, cybersecurity training has forgotten people, lacked any scientific basis, and provided no data to evidence its effectiveness. We are here to revolutionise this by helping businesses reduce risk by positively influencing behaviours in a way that can be measured.”

Who among us is tough enough to argue with that?

Anyway, since its Series A, the cybersecurity firm says it has added new accounts to its roster of customers – now including Credit Suisse, Barclays, HSBC, FNZ Group and Moody’s.

CybSafe will use the Series B investment for product development; expanding its team, across all roles including cybersecurity specialists, behavioural scientists, data scientists and software engineers; and for US market plans.

Trovata Finds Europe Pleasant

San Diego-headquartered Trovata (which in Italian means ‘found it’) seems to have found plenty of admirers.

The company explains that the funding round included “significant” participation from existing investors, JP Morgan Chase Strategic Investments, Wells Fargo Strategic Capital, Capital One Ventures and Pivot Investment Partners, along with new investor NAB Ventures.

Along with the funding, the fintech firm has opened offices in London and Amsterdam to support its European expansion plans for its cash management platform for businesses.

Since its market launch nearly three years ago, Trovata now works with mid-market and enterprise customers managing over $100 billion (£79.8 billion) in cash and over 50 million bank transactions.

Its platform is integrated with corporate banking APIs for multi-bank data aggregation, cash visibility, analysis, forecasting and payments with “no IT required”.

Partners listed on its website include Barclays, HSBC, Deutsche Bank, Standard Chartered, Citi and US Bank.

CreativeX Makes History

CreativeX is based in New York, but also has offices in Oregon and London. As its name suggests, the adtech firm is out to make money from the “creative element of marketing”.

It offers a data platform that analyses all of a brand’s in-flight and pre-flight image and video content to determine how that content stacks up relative to industry best practices – as well as the brand’s “own creative criteria for success”.

Anastasia Leng, Founder and CEO of CreativeX, comments: “This funding round, by far the largest in CreativeX history, is a testament to the impact our technology can have on the advertising industry.”

Notable clients listed on its website include Meta, Google, Amazon, Procter & Gamble, Bayer, Vodafone, Unilever, PepsiCo and Heineken.

Started in 2015, CreativeX says its technology is now used by 30+ of the “world’s largest advertisers”, and across 5,000+ brands and 1,000+ agencies in 130+ markets.

The funding will be used to increase content coverage (such as display, e-commerce and TV); to launch new creative measurement capabilities; unveil expanded APIs to help marketers export and merge creative data with their existing data lakes; and to invest in a data and research arm.

Antony Peyton
Antony Peyton
Antony Peyton is the Editor of eWeek UK. He has 18 years' journalism and writing experience. His career has taken him to China, Japan and the UK - covering tech, fintech and business. Follow on Twitter @TonyFintech.
Get the Free Newsletter
Subscribe to Techrepublic UK for weekly updates from Techrepublic and eWEEK on the latest in UK top tech news, trends & analysis
This email address is invalid.
Get the Free Newsletter
Subscribe to Techrepublic UK for weekly updates from Techrepublic and eWEEK on the latest in UK top tech news, trends & analysis
This email address is invalid.

Popular Articles