Moo More Unleashes Video Analytics Platform for Cows’ Health

London-based startup is targeting a very specific part of the farming sector and is out to improve dairy production and get people to be full of the milk of human kindness. 

It’s bovine time as tech startup Moo More has powered up and revealed its AI-based video analytics platform for cows’ health and welfare.

London-based Moo More is targeting a very specific part of the farming sector and is out to improve dairy production and get people to be full of the milk of human kindness.

The firm explains that a “restriction of the natural behaviour, pain and distress” of a cow directly impacts on milk production.

While the stats are kind of old, Moo More cites the Food and Agriculture Organization of the UN, which reckons global milk production in 2019 reached 852 million tonnes, an increase of 1.4 % from 2018. Moo More believes the demand for key dairy products is expected to grow.

While some may not know the difference between a Belgian Blue or a Belted Galloway, Moo More knows a lot more. Like people on reality TV shows, cows experience a wide range of emotions.

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The company points out that cows have nine emotions and three movement patterns. The startup can detect these emotional states by analysing the cows’ faces to reduce the animals’ pain and distress.

Moo More adds: “All cows have unique skin patterns like fingerprints for humans. As a result, we can identify cows by individual skin patterns. It is a basis to build the cow behavioural profile. With computer vision, we can understand the patterns of feeding, resting and breeding for each cow. In a case of abnormal behaviour or illness, it’s possible to send direct notification to the responsible workers.”

Only one co-founder is listed for Moo More and that is Maryna Kuzmenko. She is also the part-time CEO and co-founder of Petiole, an IT project targeted at the global community of plant researchers. In addition, she is the founder of Agfluencers, which promotes females’ profiles in agriculture technologies.

According to Moo More’s website, the agritech startup has received support from Barn4 (an agritech incubator) and Innovate UK KTN.

Antony Peyton
Antony Peyton
Antony Peyton is the Editor of eWeek UK. He has 18 years' journalism and writing experience. His career has taken him to China, Japan and the UK - covering tech, fintech and business. Follow on Twitter @TonyFintech.

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