Brazilian Tech Firm Cadastra Opens New London Office

Marketing, technology and data solutions firms beefs up EMEA presence.

Marketing, technology and data solutions company Cadastra wants to bolster its presence in the EMEA region with the opening of a new London office.

Cadastra (the Portuguese word for ‘register’) is making progress as it doubled its US and European revenues in 2021, and forecasts another 30% YoY increase in 2023.

The announcement is more good news for London as other firms have shown an interest by opening offices in the capital. Recent examples include US data control firm Ketch, Berlin-based greentech Plan A and San Francisco-based climate tech company Watershed.

Anyway, Cadastra is the focus. It has some notable clients, such as Unilever, Samsung, Sanofi, BASF, Telefonica, Carrefour and Greenpeace.

The tech firm first launched in Brazil over 20 years ago, but its international ambitions began in London in 2018 to cater for its client base – namely, businesses across B2B, B2C and DTC in the FMCG, technology and retail sectors.

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Gustavo Bacchin, CEO EMEA at Cadastra, reckons that cross-border e-commerce and remote working have enabled brands to explore international expansion with a new and more efficient approach.

He notes: “Using a breadth of technological and data resources, it has become possible to build an in-depth understanding of international markets. These advances have given businesses the ability to profile and grasp the behaviour of a broader set of potential customers.

“With this new information, it is now much more feasible to design a global channel strategy to support new sales and growth — all within a concise timeframe. The data that is generated can help businesses predict consumer behaviour, improve decision-making and determine the ROI.”

In terms of the UK, Cadastra cites a project developed for a British fashion brand with stores throughout the country. No name is mentioned, but the company turned to Cadastra for new acquisition and retention strategies to improve its e-commerce conversion rates.

The stats are good as the volume of new users increased 119%, the conversion was up by 15% and revenue grew 13% MoM. Over an extended period, the brand also saw paid media revenue increase by 60%, and a 111% increase in new users visiting the brand from paid media, and a 40% increase in site revenue generated from PPC.

Cadastra comprises five business units: Business Strategy (consulting and business strategy), Performance & Growth (media and martech platforms), Engaging Experiences (CRM and SEO), Data & Analytics, and Content & Creativity.

The company has 500+ staff across four offices – Sao Paulo, Porto Alegre, Barcelona and London.

Antony Peyton
Antony Peyton
Antony Peyton is the Editor of eWeek UK. He has 18 years' journalism and writing experience. His career has taken him to China, Japan and the UK - covering tech, fintech and business. Follow on Twitter @TonyFintech.
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