Sage Goes Cloud Crazy with GoProposal Acquisition

This acquisition – the fourth fintech investment by Sage in the last 12 months – reflects its interest in accounting and cloud technologies. 

Cloud business management solutions provider Sage has acquired GoProposal, a Manchester-based provider of proposal management software for small and mid-sized accountancy firms. 

Financial details were not disclosed, but this acquisition – the fourth fintech investment by Sage in the last 12 months – reflects its interest in accounting and cloud technologies.

In March it made the acquisition of Task Sheriff, an AI-based SaaS technology startup based in Tel Aviv, for an undisclosed sum.

Prior to that, Sage confirmed its investment in Countingup, a London-based fintech offering entrepreneurs a business current account with built-in accounting software. Sage also participated in the £9.1 million Series A funding round of Brightpearl, a digital operations platform for retailers.

With this latest GoProposal deal, Derk Bleeker, chief strategy and development officer at Sage, comments: “This acquisition demonstrates Sage’s commitment to supporting accountancy practices through this digitalisation journey, so they can operate efficiently and profitably.”

Founded in 2016, GoProposal offers services to accounting and bookkeeping businesses in the UK, US, Canada and Australia.

It provides a client onboarding system, focused on automated pricing, proposal and engagement letter solutions.

The GoProposal team will be joining Sage’s accountants team based in Manchester.

GoProposal has 17 employees listed on LinkedIn and was established in 2016. It is going to be absorbed into a very large entity. Sage is based in Newcastle upon Tyne and has 13,000 employees. It was founded in 1981.

According to GoProposal’s website, it has integrations with no-code automation tool Zapier; accounting software Xero and QuickBooks; practice management software Senta and Karbon; Dext Precision for reporting and data-driven pricing; and GoCardless for payment solutions. Sage was not listed.

Antony Peyton
Antony Peyton is the Editor of eWeek UK and has 17 years' journalism and writing experience. His career has taken him to China, Japan and the UK - covering tech, fintech and business. Follow on Twitter @TonyFintech.

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