OrderCast is looking to bring order to wholesalers with the launch of a new SaaS solution that takes inspiration from spreadsheets.
London-based OrderCast says its solution is based on “the most widely used tool in the world: an Excel spreadsheet”.
The idea is to do away with phone, email or fax, and offer a “no-code” SaaS solution for B2B2C wholesalers that uses an Excel spreadsheet or Google Sheets. Once the products are listed in the spreadsheet, it can generate an order-taking and back-office solution.
OrderCast is the creation of CEO Ayoub Assabban and CTO Borys Turii. Their experience is a mix of business, economics, management, computer science and other startups.
While the firm is headquartered in the UK, they are based in Belgium and will be looking to weave their magic remotely.
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Assabban was inspired to create the tech startup whilst working at his father’s company. In his view, customers did not have a clear idea of how much the order would cost or a way to keep an up-to-date inventory within the company.
He explains: “Wholesalers need to have a simple environment that they know. What better way for those without an ERP system than with a spreadsheet? Once ready, we can generate a complete solution for them in a few hours. If they already have an ERP, it’s even easier!”
OrderCast doesn’t operate via a price-per-number-of-users business model. It provides a single (unspecified) fee that is independent of the number of users.
It has raised undisclosed investments from various international VCs. Among them are Hoxton Ventures, one of the first investors in Deliveroo and Darktrace, Verissimo Ventures, Paolo Rubatto (Start Capital), Justin Caldbeck and Kima Ventures (Xavier Niel’s fund).
The startup’s website currently offers early access.