US Product Platform Pendo Beefs Up EMEA Presence

Raleigh-ing call... unicorn reveals a new central London office and the hire of a new EMEA managing director.

Software company Pendo is pursuing more action in EMEA with a new central London office and the hire of a new EMEA managing director.

Product experience platform Pendo has its HQ in Raleigh, North Carolina. The firm offers its Pendo Product Adoption Platform, which comprises analytics, in-app guides, product feedback, and works across web and mobile.

The US unicorn established a London presence in March 2019, and says it has grown its EMEA customer base from 40 to over 300.

European clients include Advanced Software, Clarivate Analytics, CloudPay, Collibra, Elsevier, Essity, Firefly Learning, Gett, MessageBird, Mimecast, monday.com, Pistor and Tes Global.

Spencer Earp will be joining Pendo in July as MD of EMEA. He will be based in London in this ‘sheriff’-type role. Prior to joining Pendo, he was senior vice president of EMEA sales at Salesforce, and has over 25 years of experience in leading sales teams in senior roles at Oracle, ServiceMax and Vlocity.

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Earp explains: “Pendo already has a strong foundation in Europe but there’s still a phenomenal untapped market to be served as software continues to play an even more pivotal role in how we live, work, and play.”

Pendo says its team in London has grown from 22 to 67 employees over the last year. It includes sales, marketing, customer success and support members, as well as the staff of Mind the Product, a community of product managers, which joined the company through acquisition in February 2022.

The US firm is doing well. It recently announced 60% ARR growth, more than 2,500 paying customers, and 3,300 Pendo Free users worldwide. Pendo’s total headcount nearly doubled in 2021 – the company currently has more than 950 employees worldwide.

Other customers include Morgan Stanley, Infor, FICO and Zendesk.

Antony Peyton
Antony Peyton
Antony Peyton is the Editor of eWeek UK. He has 18 years' journalism and writing experience. His career has taken him to China, Japan and the UK - covering tech, fintech and business. Follow on Twitter @TonyFintech.
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