Inspiring Women in Fintech: Interview with Felicia Meyerowitz Singh

Felicia Meyerowitz Singh, Founder and CEO of Akoni Hub, talks about true grit, and the need for women in fintech to be consummate professionals and go the extra mile.

For those who read the tech news or work in the industry, the UK’s fintech sector will stand out as a place of action, investment, startups and opportunities.

Felicia Meyerowitz Singh, Founder and CEO of Akoni Hub

There has been a notable rise in the number of women driving positive change within the senior leadership ranks of companies – and creating a culture of openness, diversity and inclusion at every level within organisations.

In our third ‘Inspiring Women in Fintech’ interview, we speak with Felicia Meyerowitz Singh, Founder and CEO of Akoni Hub.

Akoni is a London-based cash management platform which provides a white label cash marketplace and tools to IFAs, wealth managers and platforms.

How and where did you start your career in fintech?

I first conceived of Akoni as a frustrated insurance market director managing cash under CASS and the firm’s own cash, and as a saver with very few market options. I looked around and there were no solutions in the market and started the journey to setting up Akoni.

Are there any women in tech (or fintech) that have particularly inspired you?

I am very inspired by women driving change in the sector. One of my role models is Sam Seaton, CEO of Moneyhub. In addition to being an inspirational leader, Sam is a fantastic all-rounder including being a brilliant outdoors sportswoman as well as supportive of the industry ecosystem and representing women in the sector.

What’s the most pressing issue for women in fintech today?

Funding. There are many PR initiatives relating to growth in female founded startups, however very little funding to startups in this respect.

What advice would you give to women looking to get into fintech?

Grit is my single top tip. Gather all your energy, focus on what you are trying to achieve and do not pay attention to anyone with negative views. The sector has a fantastic range of opportunities and decides which is best for you. Always behave above your current level or pay grade – be the consummate professional and go the extra mile, continuing to apply yourself and be fully committed. The second critical piece of advice is for founders – understand your funding needs and ensure you have adequate runway and join supportive female founder communities. It is critical to take care of your health and fitness and getting all the support you can to enable this will help you focus further on your professional goals. I also believe strongly in fixating on your vision and pushing forward, through all difficulties, developing an attitude of strength and professionally delivering develops your dependence and credibility. Every challenge served as purpose to journey further in my commitment to add to the current landscape, to clients as well as representing minority founders.

How do you think fintech solutions can help advance women’s financial health?

Fintech is enabling rapid transformation in financial wellness. There are many solutions being developed that target women, in particular as key decision makers – these include exploring life stages and objectives, prompts for savings, budgeting and retirement planning. I anticipate these will grow over the upcoming years.

Check out our first ‘Inspiring Women in Fintech’ interview with Karen Rudich, CEO and Co-Founder of ELEMENTARYb, here.

Read the second interview with Carmen Vicelich, Founder and CEO of Valocity, here.

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