Tactus Makes European Debut with German IT Partnership

“Expanding into European markets is an important milestone for the business as we continue to establish our position as a globally recognised technology group.”

E-commerce business Tactus Group is expanding its international presence as it strikes its first European partnership with German IT retailer Notebooksbilliger (NBB).

NBB is an online retailer for consumer electronics. It is based in Sarstedt (in Niedersachsen) and caters to consumers and SMEs across the German, Austrian and Swiss (DACH) region.

Scott Brenchley, CEO at Tactus Group, comments: “Expanding into European markets is an important milestone for the business as we continue to establish our position as a globally recognised technology group.”

He adds: “We have already experienced huge success from our commercial partnership with Best Buy in the US earlier this year and I am confident that this venture into Europe will reap similar benefits.”

Tactus has linked up with NBB to distribute its series of Geo devices into the DACH market. The laptops will include Windows 11 as standard following the launch of the new operating system in October this year.

The partnership follows on from last month, when Tactus completed the acquisition of PC gaming brand Chillblast.

In September, Tactus bought B2B IT hardware provider Business IT Support Team (BIST). There were no financial details about the acquisition, but Tactus said BIST is a £20 million turnover business and that it wants to strengthen its position in the B2B hardware space.

In August, Tactus secured a £40 million investment from Chrysalis Investments. By the way, Chrysalis has backed a number of notable companies, including Wise, Klarna, Graphcore, wefox and Starling Bank.

That investment marked Tactus’ largest funding round to date and followed a £12.5 million funding round led by Liverpool-based multi-family investment office Arete Capital Partners in April 2021.

This enabled the firm to acquire Bradford-based e-commerce PC gaming specialist CCL Computers. That acquisition made Tactus become a £125 million business and increased its headcount to 110 people.

In June, Tactus Group expanded into the US market with an undisclosed investment into pi-top, a coding and robotics firm that specialises in improving digital skills in education. According to Tactus, the deal will also enable pi-top to tap into its supply chain expertise, providing greater access to markets including China and the UK.

At the time of the June deal, Tactus said it was on track to hit revenues of £175 million in FY22.

Along with its office in Warrington, the firm has an office in Shenzhen, China.

Antony Peyton
Antony Peyton
Antony Peyton is the Editor of eWeek UK. He has 18 years' journalism and writing experience. His career has taken him to China, Japan and the UK - covering tech, fintech and business. Follow on Twitter @TonyFintech.
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