trumpet Blasts into B2B Software Space with Pitch Perfect Note

“Think Squarespace + Canva + Slack, all combined to help you close more deals, faster.”

London-based tech startup trumpet is making a noteworthy move with plans to launch personalised and trackable B2B sales pods.

This pod acts as an online closing tool and is designed like microsites for salespeople. The firm has no time for the concept of PDFs – which have their roots in 1993 – and wants to be an alternative.

Each pod can be personalised for each pitch, and is combined with analytics and the ability to communicate back and forth with sales leads.

trumpet explains: “Think Squarespace + Canva + Slack, all combined to help you close more deals, faster.”

trumpet is the first startup to be launched by Horseplay Ventures, which is run by Nick Telson and Andrew Webster.

After building DesignMyNight – a Software as a Service (SaaS) business for the hospitality industry – for 10 years, they sensed an opportunity as “they became aware of how much time salespeople spent designing personalised sales decks that were often never opened, nor tracked”.

The dynamic duo connected with Rory Sadler, a “SaaS enthusiast” and sales team lead at Hotjar.

trumpet soon became their brainchild and having spoken to over 150 salespeople and founders in the B2B SaaS space, the idea officially launched in January 2022, with a product launch date of March this year.

Clearly the tech firm wants to be instrumental in helping sales folks enjoy a harmonious life.

For instance, users can see if and when sales leads are opening the pods, who they are forwarding them onto and if they’ve added any comments.

The analytics dashboard lets users see which deals are hot, which may be cold and when to get back in touch. Integrations are also possible with a sales stack via an API.

Naturally, in a competitive UK tech sector trumpet quite rightly blows its own trumpet and reveals that 500+ SMEs are on its limited beta waitlist.

Antony Peyton
Antony Peyton
Antony Peyton is the Editor of eWeek UK. He has 18 years' journalism and writing experience. His career has taken him to China, Japan and the UK - covering tech, fintech and business. Follow on Twitter @TonyFintech.

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